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This is where we are met by the term craft.Ĭraft is on the rise across many spirits and beers. He breaks down some of the industry tricks and how to spot them, giving readers a great chance to see just what is going on behind their favourite labels. Mitenbuler takes us behind the scenes and shows us how Bourbon has been marketed in the past, and how it is being marketed now. It is somewhat of a staple in American life. It has been a firm favourite of Presidents (George Washington even had his own blend, as readers will discover) writers (Mark Twain for example) and everyone in between. This is a fascinating read for anyone interesting in both the history of Bourbon and the history of America.īourbon plays a huge role in many different cultures and sub cultures in the States, and this book gets to the heart of just why it is so influential and where the boom came from. He explores the history of the drink and where it has its roots. This is a great exploration in the beginnings of distilling and especially the creation of Bourbon in America.

In fact, he covers the rise of Bourbon itself. Mitenbuler covers a lot more than just the rise of craft in the Bourbon industry. It covers the beginnings of the nation’s favourite tipple as well as the future, especially in the face of the rising “craft” drinks culture.Ĭraft drinks are taking the world by storm and Mitenbuler aims to get to the heart of just what drives consumer’s toward this label, as well as what the label actually means.īut lets not get ahead of ourselves. This is a book not just for bourbon lovers but also for everyone with an interest in Whisky generally or even just American history. These are just some of the questions answered by Bourbon Empire, a new book by Reid Mitenbuler that explores the world of Bourbon and everything around it.

But what is the difference? Where does it come from and why? And what is happening in the world of Bourbon today?